I’m a Colombian product designer and UX lead with 10+ years of experience working across product strategy, UX, and technical delivery. My specialty is complexity: understanding what has to exist because the domain is genuinely complex, and what exists because the product, process, or organization became complicated along the way. I preserve the first and work hard to remove the second.

That means I rarely stop at the screen. I map workflows, data, business rules, technical constraints, and competing stakeholder needs, then help teams decide what actually belongs in the product. From there I can move between product ownership, senior UX, and implementation, turning decisions into information architecture, interaction models, priorities, prototypes, and production-ready detail. The goal is simple: make difficult products easier to understand, use, build, and maintain.

I’m Colombian and have spent much of my career working with distributed teams and clients across different markets. That has made me comfortable stepping into unfamiliar domains, asking the questions that expose hidden assumptions, and translating between people who often describe the same problem in very different ways. I’m at my best where the product is complex, the constraints are real, and clarity matters.